Jay Z Launching First Men’s Fragrance ‘Gold’ (Photos)

Jay Z’s taking his midas touch to a new level with the release his first fragrance, Gold.

 

 

Reports hhnm:

 

It will be a part of the controversial partnership with Barneys NY and will be packaged in a white bottle with an accompanying Gold-colored box, which looks like a Gold brick. Hov has previously done fragrances under his Rocawear brand with Elizabeth Arden but this is his first personal fragrance.

The press release says the following:

“From the beginning of recorded history gold has been associated with royalty, purity and strength.

Gold is precious and valuable, a standard by which the value of other things are measured. As expressed in the gilded cap, GOLD JAY Z symbolizes SUCCESS, POWER, CONFIDENCE, COURAGE, STRENGTH and PRIDE.

Everything JAY Z touches turns to GOLD.”

 

Peep another close look at the packaging below.