Nike Puts A Freeze On NFL Star Adrian Peterson’s Endorsement Deal

Nike, hours after pledging its loyalty to accused child abuser Adrian Peterson, announced Wednesday that it was suspending its endorsement deal with the onetime NFL MVP.

The Minnesota Vikings star’s association with the multibillion-dollar global sporting goods business dates back years.

“Nike in no way condones child abuse or domestic violence of any kind and we have shared our concerns with the NFL,” the terse emailed statement said. “We have suspended our contract with Adrian Peterson.”

Only hours earlier, Nike offered its support of the superstar while promising to monitor allegations against Peterson.

It was unclear what caused the sneaker manufacturer to kick Peterson to the curb.

Says A.P.’s lawyer:
“Adrian wants to continue his work in the NFL and contribute to his team and community,” Hardin said. “In order to do so, he is prepared to resolve this matter in the appropriate legal forum rather than the court of public opinion.

“I have spent my entire career asking people to wait until all the facts are in, and I’m doing so again today … Adrian is confident a just result will emerge once all the facts are presented.”
 

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