Birdman is venturing into the world of books in an effort to encourage reading in the African American community.
According to XXL, Birdman has launched Cash Money Content, a book company with publishers Simon and Schuster. The first series of books range from fiction to legal works from authors Wahida Clark, Iceberg Slim, and Muhammad Ibn Bashir.
The company also plans to launch children’s books, and a campaign titled #IRead #WeRead.
Slim of Cash Money Records released a statement on the campaign.
“Reading is an important step in the right direction towards making a difference in our community,” he said. “Let’s encourage our communities to read.”
Cash Money Content wants readers to share their articles, books and essays with the hashtag #IRead and #WeRead.
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