Jay Z Announces ‘NY02′ As Roc Nation’s Official Water

It seems that those phone calls and deals that “kingmaker” Jay Z has been taking are starting to pay off as the Roc Nation CEO has officially partnered with New York-based bottled water brand NY02. Billed as the “Official Water of Roc Nation,” the deal will ensure that thirsty Jay Z fans have some cold beverages to wet their whistle during events affiliated with Hov’s company.

Michael R. Yormark, the president and chief of branding and strategy for Roc Nation was quoted in a press release as calling the partnership “one of the most unique” in the entertainment industry. While the Brooklyn-born bad boy turned business mogul isn’t the first hip-hop superstar to link up with a water company, it does show that Jay Z is looking to increase his overall wealth after placing sixth in Forbes’ Most Powerful Celebrities list.

In addition to Roc Nation-affiliated tours, NY02 will also provide water for all marketing campaigns associated with Roc Nation artists, as well as being the exclusive branded water at Jay Z’s 40/40 Club. NY02 President Elias Slubski said in the same press release that their partnership has the potential to “thrust American premium bottled water onto a beverage marketing platform that is higher than New York’s Empire State Building.”
Time will tell if this shall come to pass. Be sure to keep your eyes out for the water when Jay Z and Beyoncé’s “On the Run” tour heads into your town.
 

  Jay Z knows a thing or two about water. Right Jay Z?

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Hakeem Nicks Joins Roc Nation Sports

 

Hov’s roster is growing bigger. Earlier today, Roc Nation Sports announced the signing of New York Giants wide out, Hakeem Nicks. Nicks becomes the first NFL player signed to the agency this year. Pass, complete.

 



CC Sabathia Joins Roc Nation Sports

 

CC You Coming Too! Hovi Maguire scored another W this evening with the signing of New York Yankees pitcher, CC Sabathia. CC becomes the second slugger after Robinson Cano to join Roc Nation Sports. Congrats!

NFL Bound Star Heats Up Roc Nation Sports Rumors W/ Jay Z

University of South Carolina’s Jadeveon Clowney is doing nothing to slow down rumors and speculation of him possibly joining forces with Roc Nation Sports in the coming months after hanging out with rap mogul Jay Z over the weekend.

A photo of Clowney and Young Hov has started to circulate across the Internet.

Jadeveon Clowney is now your latest hyped up future professional star to take a picture with a superstar rapper. This time it’s no other than Jay Z at the Charlotte, NC stop of the Magna Carta World Tour. “Having a good night tonight. With Jay Z chilling,” Clowney captioned the above photo. What exactly differentiates chilling and taking an Instagram photo with a rapper though? Drake and Johnny Manziel? They chill. Clowney could’ve been hanging with Jay Z too, but the businessman doesn’t even look all that thrilled in this picture. At least Clowney is having a good time before the Draft though. (Complex)
Following an ESPN interview with his school last summer, Clowney publicly name-checked ESPN over him possibly violating NCAA rules by speaking to Jay.
“Come on ESPN just playing football,” Clowney tweeted July 23.

“Ready for the season love the game” (Jadeveon Clowney’s Twitter)
Days prior, ESPN reporter Chris Fowler talked to Clowney’s head coach Steve Spurrier about the controversy.

“All of our conversations [with Clowney] are wait until you have played your last game at South Carolina. When the bowl game is over this coming season he’s free to accept any amount of money anybody wants to give him. But until then he has to be a student-athlete like all the other guys or he’s not going to be eligible. He’s done a good job of knowing that.” (ESPN)
 

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