Oxygen recently announced that the rapper-turned-reality-star is set to executive produce a new reality series for their network titled “Sisterhood of Hip Hop”. A brief description of the series provided by Oxygen reads:
“With Grammy-Award winning recording artist T.I. as Executive Producer, this powerful and uplifting series follows the next generation of female hip-hop artists Siya, Nyemiah Supreme, Diamond, Brianna Perry and Bia as they live, love and work towards their dream of becoming the next big breakout star, which has always been a man’s game and these ladies are rewriting the rules of the music scene.
Discovered and mentored by hip-hop icons, these creative and ambitious women are making it while breaking boundaries and defying doubters. While they realize that their lives are a work in progress, they are at a crossroads, and are finding their unique voices. Can they support and collaborate with one another in order to make their dreams a reality?”
According to the Hollywood Reporter, the new series is a part of the network’s latest initiative to shift its branding and target a new demographic—modern, young women.
“The combination of Oxygen’s current momentum and upcoming rebrand will fully cement the network’s position with young female viewers,” said network executive Frances Berwick. “This new slate of originals will deliver on the freshness, authenticity, high emotional stakes and optimism that this demographic is looking for.”
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