50 Cent Inks Deal With Intel For SMS Audio Headphones

G-Unit head 50 Cent is making more than music these days after hooking up with technology company Intel to enhance his popular SMS Audio headphones brand.

 

According to reports, Curtis Jackson will rely on Intel to design a collection of exercise-themed headphones.

Jackson’s consumer electronics company, SMS Audio, said Thursday that it will use Intel technology to power the BioSport In-Ear headphones, which will have heart-rate monitoring sensors embedded in the earbuds. The headphones will cost less than $150 and could be popular with both “casual workout enthusiasts and professional athletes,” said SMS Audio President Brian Nohe during a teleconference with reporters. (SF Gate)
Back in June, 50 spoke on being motivated by the multi-billion dollar Apple purchase of Beats Electronics.

“The success of Beats is great for us. It makes the category understand how valuable our association is to that company,” he said. “When they see the company, and see that it sold for $3.1 billion, they go: ‘That one is definitely next, that’s the one that has the cool factor connected to it while producing quality products.’ “If there’s another company that does it, it’ll be SMS,” he said. “So it’s like when you’re playing basketball in the park: We got next.” (ABC 13)
 

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